Inbound Marketing for Higher Education

Empowering Colleges & Universities to Meet Enrollment Goals

If you work as a marketer, communications professional, or enrollment manager at a college or university, then you understand just how challenging it can be to fill your programs each year. 

Your days are spent managing your school’s image, messaging, branding, website, and print collateral; coordinating admissions and recruitment events; communicating with prospective students; empowering faculty members to act as promoters; and monitoring your progression towards different goals—leaving you with hardly any time at all to devote to topics like marketing strategy.

We can help. We’re passionate about our mission to leverage the inbound marketing methodology to create self-guided journeys for students, giving them the resources they need to educate themselves and ultimately choose the college or university that best fits their needs. It’s our mission to empower you to pursue inbound marketing, which is why we’ll help you:

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  Define the Strategy

  Who is your ideal student? What does their journey look like?
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  Build the Engine

  What should your conversion funnel look like?
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  Execute the Campaigns

  How will you attract visitors to your website?