Marketing trends and techniques are constantly changing, meaning that marketers should always be open to learning. Although reading books and blog posts can be a great way to keep up and learn new things, there are other ways to learn.
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Podcasts are an easier and more flexible way to learn
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Marketing podcasts are full of ideas, case studies, and tactics
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Below we take a look at 9 of the best marketing podcasts
As someone who is obsessed with learning new things, I’m constantly looking for new books, blogs, or other sources of information and inspiration. Sometimes I need a break from the screen though, and can get tired of the formal, boring format of a blog post, or too restless to sit and read a book.
That’s the beauty of podcasts. They tend to be more informal and fun to listen to you, and you you’re not restricted to your laptop or monitor. You can listen while driving, running on a treadmill, or cooking in the kitchen. This freedom you to be productive with every day life while learning new things.
With thousands of podcasts to chose from, it can be tricky finding the right ones to start with. iTunes and other podcast networks have an enormous library of options, but aren’t particularly good at categorizing or recommending podcasts based on interests. That’s why I created this hand-picked list of favorites. These podcasts are the ones I’ve found to be consistently entertaining and jam-packed with great inbound marketing ideas, case studies, and tactics. Give them a listen and I promise you’ll be inspired to take your marketing to the next level in the year ahead.
PNR: This Old Marketing Podcast
Podcast Website | Subscribe in iTunes
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what’s going on in the industry, and a “This Old Marketing” example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
Why You Should Listen: This podcast is just plain entertaining. Robert Rose kicks off every episode with a creative, hilarious and often poetic opening that captures your attention instantly and keeps you listening for the full 60 minute episode. Both Joe Pulizzi and Robert Rose share an insightful takes on the week’s news, while consistently sticking to their “content tilt”, just as Joe Pulizzi preaches in his latest book, Content Inc.
Marketing Smarts from MarketingProfs
Podcast Website | Subscribe in iTunes
This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com – Listen in and join us online for the best of both worlds!
Why You Should Listen: As with any great radio or TV talkshow show, Kerry O’Shea Gorgone has a natural talent for interviewing the industries best and brightest. This podcast is well worth a 30 minute listen.
The Growth Show
Podcast Website | Subscribe in iTunes
The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Each week, we down with someone who has achieved remarkable growth and unpack how.
Why You Should Listen: If you’re a business leader who is “consumed with driving growth”, why wouldn’t you learn from what the business world’s most successful leaders have already done? That’s exactly what this podcast will give you. Hear from the most successful CEO’s, CMO’s, and Sales Leaders on how they achieved remarkable growth.
ConversionCast
Podcast Website | Subscribe in iTunes
ConversionCast is the only podcast that gets to the heart of the metrics. Today’s marketers are looking for real measurable results to make their businesses stand out and increase their revenue. ConversionCast gives you that competitive advantage. In each episode, we show you real-life case studies from marketers who are already deep in the marketing trenches. On each show, one of these highly respected marketers shares one tactic that they’ve employed to increase their numbers. Every marketer gives you the hard data of their before and after results — while showing you tactics that you can use immediately after listening to each podcast. It’s a highly actionable show that’s just as entertaining as it is valuable.
Why You Should Listen: This series if jam-packed with easy to implement, but highlight effective marketing strategies and tactics. With every episode you’ll walk away with a brilliant new case study that you can put into action for your own business.
Social Pros Podcast: Real People Doing Real Work in Social Media
Podcast Website | Subscribe in iTunes
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
Why You Should Listen: If social media is your primary focus, or you just need to touch up on your social skills, this is a great resource. The series features a roster of CEO’s, authors, and accomplished practitioners who share their experiences and tips and tricks for doing social well.
Sales Enablement Lab with Thierry van Herwijnen
Podcast Website | Subscribe in iTunes
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth!
Why You Should Listen: I was thrilled when I stumbled on this podcast. It’s one of the very few podcasts focused on the sales enablement function, and the guest list is just fantastic. The only con is that there has not been a new episode since September, 2015 – but even if the series is not continued, the quality of the original episodes is well worth going back and listening to.
Content Pros Podcast
Podcast Website | Subscribe in iTunes
Welcome to the Content Pros podcast, where we unlock the strategies and secrets of the best content marketers in the world, and ask the questions you’ve always wanted asked. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Learn their approach to strategy, operations, measurement, staffing and more.
Why You Should Listen: Much like the other podcasts on this list, the Content Pros Podcast features an excellent roster of guests and a steady stream of case studies to learn from.
The Hubcast
Podcast Website | Subscribe to iTunes
Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date on all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as George Thomas and Marcus Sheridan of The Sales Lion are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
Why You Should Listen: If you’re looking for Hubspot tips and tricks you may have a few different podcasts to chose from, but this one is by far the best and most popular. The hosts share tips and tricks they’ve gleamed from working with other Hubspot clients, and aren’t afraid to complain and go on a rant when Hubspot makes a (rare) mistake. The informal format makes it quite fun to listen to, so in addition to learning something new, you might also let out a laugh or two.
Social Media Marketing Podcast
Podcast Website | Subscribe on iTunes
Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Discover how successful businesses employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing.
Why You Should Listen: Michael Stelzner and his team has built one of the leading social media resources through his blog, the Social Media Examiner, and this podcast is the perfect companion to it. Subscribe and you’ll be one of the few that can stay ahead of the constantly evolving world of social media.
Bonus Podcast: The HBR IdeaCast
Podcast Website | Subscribe on iTunes
A weekly podcast featuring the leading thinkers in business and management from Harvard Business Review.
Why You Should Listen: In order to be a really good marketer, you should also understand the fundamentals of business, and appreciate the needs and priorities of other roles in the organization. The HBR IdeaCast does cover marketing, but it also features ideas and conversations around sales, company culture, product, and business strategy. This was one of the first podcasts I subscribed to and quickly became one of my favorite.
Which podcasts do you enjoy? Share by leaving a comment below or tweet us at @PepperlandMKTG.
