The Stack is a weekly podcast where we share and discuss the latest trends, news, and content from the world of marketing, sales, and tech. In each episode, Sean, Tim, and Ryan sit down to chat about the hard-hitting questions related to sales, marketing, and tech. You can subscribe on iTunes, Soundcloud, Spotify, and Google Play Music.
In this episode, we talk about things to watch out for with mixed content, video reporting, and an update to the HubSpot Mobile App.
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No More Mixed Messages About HTTPS
Emily Stark and Carlos Joan Rafael Ibarra Lopez for Google Security Blog
The Google Security Blog announced they are starting to roll out a new security default for all pages to ensure no mixed content is loaded on the page. Not sure what mixed content is? Mixed content is when you are loading your HTML over a secure connection (HTTPS) but elements on the page (images, videos, scripts, etc.) are loaded from an insecure connection (HTTP).
Today we’re announcing that Chrome will gradually start ensuring that https:// pages can only load secure https:// subresources. In a series of steps outlined below, we’ll start blocking mixed content (insecure http:// subresources on https:// pages) by default.
So why is Google making this change? Mixed content issues pose a security risk to not only site owners but searchers who visit them. Hackers have a much easier time tampering with resources loaded over HTTP rather than HTTPS. Many website owners have made the switch from http://example.com to https://example.com but continue to load elements/resources over the insecure connection.
Key Takeaways
- Start to audit the elements you’re loading on each page and ensure each one is loaded from a secure HTTPS connection.
- Expect this to be fully rolled out by December of 2019
Video Enhancement Report For Google Search Console
Google Webmaster Blog
On Monday, Google announced two new tools that will make it easier for you to understand the performance of your videos. These tools will help you see how your videos perform in search and give you insights into how you can improve your video markup.
The Video Enhancement Report will show you errors, much like the coverage report, for issues related to markup. Once you have identified and resolved each issue, you can submit that video for validation. Google has also added these video performance metrics to the main search results tab making it easier to analyze your metrics.
Key Takeaways:
- Now you will be able to see and understand issues related to your video markup so you can make it easier for searchers and search engines alike to understand and learn from your videos.
- You will now be able to access video performance metrics from the main search results tab.
Respond to Conversations on the Go with HubSpot Mobile App
HubSpot Blog
If you’re familiar with the HubSpot methodology you know there has never been more of an emphasis on customer delight. HubSpot announced a new addition to the conversations section in their mobile app to keep the customer delight at an all time high. You will now have the ability to respond to any conversation channel linked to your conversations inbox.
But wait — there’s more. You can also now do the following with Conversations in the HubSpot iOS and Android apps:
- View image attachments for chat in-line
- See ticket events in related conversations
- Delete conversations
- Reopen closed conversations
Key Takeaways:
- You will have the power to connect with customers any time of day without having to get on your laptop. You can resolve issues faster and improve your customer satisfaction.
- This update is now live and available to all HubSpot Users.
App of the Week: INK
Ink is an online AI content optimization platform that helps you improve your content so you can rank higher in search results. This application has built in image compression. Real-time content suggestions, SEO insights, WordPress integration, and more. Best of all, it’s free!
- Content relevance score
- SEO insights and suggestions
- Real-time editing
- Drag & Drop Image Compression
- Spelling & Grammar
- Supports Multiple Keyphrases
The Lightning Round: What We’re Reading This Week
In this section, we quickly run through some other updates that we didn’t have enough time to deep-dive on, but we still felt were noteworthy.
- Google’s solution to search results dominated by FAQ Schema
- Supreme Court allows blind people to sue retailers if their websites are not accessible
- Google My Business Photos Support GIFs On Mobile
- Facebook to Pay $40M Under Proposed Settlement in Video Metrics Suit
- Google is Testing Search Results Without URLs
Listen or watch for new episodes each Friday, or check out the archives to watch past episodes on-demand. Like what you hear? Leave us a review or let us know in the comments!
